The Language.
These concepts are not a theoretical layer added to the analysis—they are the architecture itself. 21 terms codified for ethical development.
- te reo Māori
Aroha
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Love, empathy, and compassion.
Research Application[1, 7] ↗Reflected in the AI's tone and relational caring; felt by participants as warmth and support in the conversation.
- Framework Terminology
Human Proxy Theory
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The theory that AI does not generate trust but borrows it from the human accountability structures behind it.
Research Application[1-3, 9] ↗The anchor finding of the research; safe AI requires a visible, accountable human steward rather than just better code.
- te reo Māori
Kaitiakitanga
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Guardianship — stewardship that extends across generations.
Research ApplicationIn this research, it means protecting data and knowledge not just for the people in the room today, but for their mokopuna (grandchildren).
- te reo Māori
Kaupapa Māori
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A Māori-centred approach to research — research done by, for, and with Māori communities.
Research ApplicationIt is not a method bolted onto a Western framework. It is the framework.
- te reo Māori
Kotahitanga
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Unity, togetherness, or collective action.
Research Application[1, 4] ↗Shapes how the AI handles disagreement, seeking unity of purpose rather than forced uniformity of opinion.
- te reo Māori
Mana Motuhake
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Absolute sovereignty — over your data, your story, your identity.
Research Application[1, 3, 4] ↗In this research, it means the person who generated the data owns it. Every decision about what gets stored, who sees it, and whether a record exists at all traces back to mana motuhake.
- te reo Māori
Manaakitanga
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Care as obligation, not gesture.
Research Application[1, 4] ↗In this research, manaakitanga lives in the AI's pacing, its validation, its insistence on checking your nervous system before asking about your relationship. It is care in the code.
- te reo Māori
Mauri
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Essential life force or vital essence.
Research Application[1, 4] ↗Governs session pacing; if mauri is low (coldness/defensiveness), Ray prioritizes restoring warmth and safety over problem-solving.
- te reo Māori
Poroporoaki
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Farewell or structured closing ceremony.
Research Application[1] ↗Used for structured session closings that honor the relational container, ensuring the AI does not end interactions abruptly.
- Framework Terminology
State Before Story
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A rule requiring a check of the user's nervous system state and grounding before any content is addressed.
Research Application[1, 6, 8] ↗An architectural gate preventing coaching until a user is somatically regulated; draws on polyvagal theory and trauma-informed practice.
- Technical / Domain
Stateless Architecture
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A design where the system retains no memory of previous sessions or user interactions.
Research Application[1, 10] ↗A technical manifestation of Mana Motuhake; ensures the user's story is entirely theirs and prevents the creation of a shadow profile.
- te reo Māori
Taha Tinana
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Physical wellbeing or the physical dimension of a person.
Research Application[1, 4] ↗Part of the 'State Before Story' check; grounding the body's nervous system before expected clear thinking or coaching.
- te reo Māori / Framework Terminology
Tapu & Noa
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Tapu is the state of being sacred, restricted, under spiritual protection. Noa is the state of being ordinary, accessible.
Research Application[2, 4, 8] ↗The central paradox of this research sits between them: AI risks making tapu things noa. But for people cut off from their culture, noa may be the only door available. That paradox is not resolved. It is held.
- Samoan
Tautua
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Service; serving with a pure heart.
Research Application[Pala'amo, 2018] ↗The principle of building for human dignity over product 'stickiness' or retention; serving the user's wellbeing first.
- Technical / Domain
TTS
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Text-to-Speech; technology that converts written text into spoken voice.
Research ApplicationIdentified as a site of potential cultural harm if the engine mispronounces Indigenous languages, leading to a decision of 'silence over performance.'
- te reo Māori
Utu Tūturu
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Enduring collective reciprocity — not transactional exchange but ongoing obligation. What you take, you give back.
Research Application[Mika et al., 2022] ↗Participants gave real, vulnerable parts of their stories. The loop must close by returning findings to them. That is not optional.
- Samoan / Pasifika
Vā
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The sacred relational space between people. Not a gap or an absence — a living connection that must be actively tended.
Research Application[1-4] ↗When AI enters a human interaction, it enters the vā. That is the central design obligation of this research.
- te reo Māori
Wānanga
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A gathering for deep learning and knowledge sharing.
Research ApplicationIn this research, the Culture Meets AI wānanga was a 90-minute session where participants explored together whether AI belongs in cultural spaces.
- te reo Māori
Whakamā
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Shame — specifically, the shame of not knowing enough about your own culture, language, or identity.
Research Application[2, 6] ↗The reason a judgment-free AI space matters: a place to ask questions that feel too basic, too exposing, without the terror of getting it wrong.
- te reo Māori
Whakapapa
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Genealogy, lineage, or descent; the layering of history and connection.
Research Application[1, 5] ↗Data is viewed as an extension of whakapapa rather than a corporate asset, necessitating absolute authority and protection of Indigenous data.
- te reo Māori
Whanaungatanga
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Relationship, kinship, the bonds that make people belong to each other.
Research Application[1, 4] ↗In this research, it means prioritising the relational bond over data extraction. Trust before content. Connection before questions.
"Mā te whakarongo, ka mōhio,
mā te mōhio, ka mārama"
Through listening comes knowledge; through knowledge comes understanding.